We are building HoPe, world’s first museum of photography created and run by its community.

We want to invite You to change the future of photography.

We are building HoPe, world’s first museum of photography created and run by its community.

We want to invite You to change the future of photography.

We moved out from the boutique gallery to create the first museum of photography, which shape and future is created by its community . When the virtual platform will reach its best, we will go full circle and create the House in real life. Stay tuned for the next steps, the foundations have been laid.

We moved out from the boutique gallery to create the first museum of photography, which shape and future is created by its community . When the virtual platform will reach its best, we will go full circle and create the House in real life. Stay tuned for the next steps, the foundations have been laid.

“Our Mission is to establish photography as new philosophy, which will help to understand both worlds we live in: the surrounding reality and the subjective world of our thoughts and emotions.”
“Our Mission is to establish photography as new philosophy, which will help to understand both worlds we live in: the surrounding reality and the subjective world of our thoughts and emotions.”

HoPe is created by the former gallery Ilex Photo, which was leading Italian photography gallery in
Rome, since 2008. Ilex Photo represented world’s best photographers such as Vivian Maier, Rene
Burri or Lettizia Battaglia and promoted rising visual storytellers.

HoPe is created by the former gallery Ilex Photo, which was leading Italian photography gallery in
Rome, since 2008. Ilex Photo represented world’s best photographers such as Vivian Maier, Rene
Burri or Lettizia Battaglia and promoted rising visual storytellers.

HoPe in practice

THE COLLECTION will be cornerstone of HoPe. 9000 one of a kind virtual photos, worth 250 euro
each and 500 printed photos at regular prices will be released on the Drop Day. Everyone who would
buy a photo from The Collection would become HoPe community member and from that moment
will contribute to the creation of HOPe

Jamel Shabazz The Latin Connection New York 2000 #HOPE2004

Jamel Shabazz Ballers Toronto 2004 #HOPE2005

What You get with the Photo:

Unique photo to trade on HOPe Secondary Sales Market

Voting power on HOPe day to day issues

1 per month initiative to be voted on the forum

Participation possibility in HOPe earn-on photography

Interactions with world’s best photographers

Invitations to HOPE events, including exhibitions and parties

What You get with the Photo:

Unique photo to trade on HOPe Secondary Sales Market

Voting power on HOPe day to day issues

1 per month initiative to be voted on the forum

Participation possibility in HOPe earn-on photography

Interactions with world’s best photographers

Invitations to HOPE events, including exhibitions and parties

Community is

Virtual town of 10000 citizens

Personalities from art, celebrity and social scene

Community-only merchandsing

Free entrance to HoPe parties and events

Ideas exchanged for prices and benefits

Platform designated to vote, work and communicate

Projects of HoPe

Exhibitions



1. We will vote on exhibitions’ artists, topics, locations and contribute to design and entourage, so that we set our mark properly before we have our own museum space.

Rooms



2. Some of You will be given chance to create Your own exhibition room, so that we can test that feature before introducing it as a permanent element for community when the museum will open

Parties and Events



3. We will regularly meet on HoPe extravaganzas as well as organise and visit photography-related events. Let’s be mainstream and do yacht first.

Sales of Photographs



4. We want to diversify sales of photographs and sell them like high end fashion. We will ask You for advice, so that those with diamond eyes for photography will be properly rewarded.

Secret App



5. Can creative photos overcome selfies ?

Photo Travels



6. Mexicans celebrate Dia de Los Muertos, Argentina wins the world cup title, top brand organises a costume party ? We want to be there and take You there, to create photos which will not die

ColLab



7. We will give community members a free hand to propose us initiatives for collaborations with branda/photography-related projects. Coolest photo in top NBA club kit wins 2 tickets for their game ? Let’s organise photography conference ? Or maybe we will create a photo-based t-shirt design for a fashion house ? We will do everything to put Your best and most deliberate initiatives into life and prove that photography is the longest axis in the world !

Photo Awards



8. Photo Awards will be HoPe major annual competition, based on completely different rules than exisisting awards. We will invite our community members to co-create this unique projects through participation and select one community member to the jury.

SPHOT



9. SPHOT will be our last project before the museum opens. We will try to merge photographers with… psst better not to tell here, someone might steal the idea ! You will learn in due time !

When the virtual platform will reach its peak, projects will be successfully carried out and sufficient
resources will be available, HOPe will transform into a physical museum in a location decided by the
board

When the virtual platform will reach its peak, projects will be successfully carried out and sufficient
resources will be available, HOPe will transform into a physical museum in a location decided by the
board

CREATORS & ADVISORS

We are pretty sure that community will provide us with a wave of inspiring people photography-wise and beyond. So far we have gathered a team of advisors who would help us to lead the project and give us hints about things we know nothing about. Here are the few faces of HOPe:

Creators:

Plato o Plomo

I create buenas ondas

Hope is one big jam session

Needs to ski before apres

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Plato o Plomo
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I create buenas ondas
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Advisors:

Deanna Richardson

Founder of Ilex

Photo, lawyer at Studio Legale

BDL

Jan Broman

Founder of Fotografiska

Hossein Farmani

Founder of Lucie Awards

Jamel Shabazz

Photographer

Legend of street

Photography in NYC

Michael Benson

Founder of Photo London

FOR MORE INFORMATION:

info@hopephoto.org

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